You don't need another consultant.
You need someone on your side of the table.
Everybody is selling fractional CMOs right now. A CMO hands you a strategy and a ninety-day plan. We hand you a media director who logs into the accounts, reads what your agencies are actually doing, and catches the things nobody in your building is qualified to catch.
Twenty years - the experience level companies hire a VP for. You get it doing the work, not delegating it. For less than one senior seat.
20+
YEARS EXPERIENCE
100%
REFERRAL-LED
What sets me apart.
Measurable impact, team mentality.
With a proven track record across top brands, I bring a combination of hands-on leadership, strategic insight, and measurable results to every engagement. Here's how that experience translates into success for your team.
Rack Room Shoes & Off Broadway Shoe Warehouse
Proven media innovation
Tested and scaled new media channels that became the brand's largest driver of consistent online sales, building digital into a profitable business segment.
Bloomin Brands
Multi-million dollar campaigns
Managed multi-million dollar campaigns for Outback Steakhouse, Carrabba's Italian Grill, and other restaurants, driving brand awareness and restaurant traffic.
PulteGroup
Expert agency oversight
Uncovered media performance issues that led to selecting a new, higher-performing agency partner, while training regional directors to improve local SEO for Pulte Homes, Centex, and Del Webb.
SunTrust & BB&T (now Truist)
Precision audience targeting
(Worked on both brands individually). Developed targeted digital strategies to reach high-net-worth individuals, businesses, and nice services, driving growth for their most lucrative financial services.
Rack Room Shoes & Off Broadway Shoe Warehouse
In-house team building
Led the digital marketing department - taking awareness advertising in-house, procuring stronger search & SEO agencies, setting stringent performance metrics, and winning larger media budgets by demonstrating significant ROI.
What "embedded" actually means.
I don't consult at you. I get absorbed into your team.
Your email address if you want it. Your Slack. Your company's signature. Your vendor calls - where I'm introduced as your media director (&/or team), because for the duration, that's what I am. Your agencies talk to me the way they'd talk to an internal hire, which is a very different conversation than the one they have with a client.
HOW CORNER
actually operates.
AI WILL CONFIDENTLY HAND YOU THE WRONG ANSWER.
Someone has to know.
AI is a multiplier.
Twenty years of media expertise x AI is a real advantage.
Ask it for SEO content and you'll get keyword-stuffed filler. Ask it for ad copy and you'll get something clean and completely forgettable.
Both look fine... unless you already know what good looks like.
Expertise × AI
AI accelerates whatever you already are.
Twenty years times AI means faster research, faster testing, and answers in hours instead of weeks, aimed in the right direction from the start.
Zero expertise times AI is still zero. Just faster, and far more confident about it.
A MARKETING PRACTICE THAT HAS NEVER MARKETED ITSELF
100% Referral Clients.
No sales team. No pipeline. No outbound, no cold email. In twenty years we've never run a single ad for ourselves. Every client arrived the way you did - someone who worked with us told someone they trusted.
Trusted by brands and by the agencies they hire.
Corner is led by Emily Shepherd with twenty years of senior media strategy & leadership, with Matt on operations and a vetted bench behind the work.